Sasha Vekaria holds a BSc in International Business from Loughborough University and has extensive experience in social media strategy for leading UK hospitality brands. She has managed digital channels for Big Mamma Group and itsu, where she was the first dedicated social media hire, and has consulted for Turtle Bay and Dr. Mark Hyman. Known for viral, brand-aligned campaigns, Sasha brings creative storytelling, community building, and cultural relevance to Thesleff Group’s marketing team.

Languages: English, Gujarati.